Travel or gathering restrictions? Contact us for Remote/Virtual Delivery Options.


Influence and Persuasion Training

Influence is about more than winning friends! Learn this important skill for better success in business.

Training Overview

Many people think you only need to be a good influencer if you work in sales or marketing. However, this skill is important in all areas of business, whether you need to convince your boss of a better strategy or you want to influence change within your team.

This workshop will give attendees the confidence and skills to influence others for positive outcomes, both for their own careers and the business they work with. The goal of this training is not to show people how to be manipulative, but to show them how to present clear arguments as to why their choice is the best one.

WeTrain’s style of delivery is interactive, engaging and fun. We encourage participation to make the training dynamic and enjoyable for all attendees.

What You’ll Learn

WeTrain’s Influence and Persuasion course is tailored to meet your company’s unique situation and goals. Each course will vary depending on your circumstances but will likely include some of the following topics and material:

  • How to understand and identify the difference between persuasion and manipulation
  • Making a good first impression and preparing to be persuasive
  • Applying the concepts of pushing and pulling when influencing others
  • How to use different techniques for getting persuasive conversations and presentations underway
  • Making a persuasive presentation by using the 5 S’s
  • Applying storytelling techniques to be more persuasive
  • How to leverage neuro-linguistic programming to be more influential
  • and more…

The Benefits of Influence And Persuasion Training For You and Your Organisation

Being a good influencer means being able to bring people around to your way of thinking in a way that they feel completely positive about. Having these skills can help you to convince your boss to give you a raise, help you to convince your team to employ the best strategy or to convince that client they are making the right choice by working with your business.

The benefits of Influence and Persuasion training include:

  • More confident staff who are able to use influence to improve business results
  • Increased sales thanks to a team who can leverage persuasion to boost customer numbers
  • Increased customer understanding of your business objectives
  • Increased exposure for the business thanks to motivated staff who are excited to promote the company
  • Better business outcomes

Who Should Attend Influence And Persuasion Training?

Although primarily aimed at your customer service staff, WeTrain’s Influence and Persuasion program is useful for anyone, in any workplace. Our past clients are varied both in their positions and industries. For example, we’ve had frontline staff training alongside their CEOs. Experience and customer feedback have told us that Influence and Persuasion is beneficial threefold: for the attendees, the organisation and ultimately, the customer.

Employees who will find the course content helpful include:

  • Your sales teams and their support staff
  • Customer care team
  • Team leaders, supervisors and managers
  • Your brand ambassadors
  • Press and marketing teams
  • Your admin teams, receptionists, telephonists and public ambassadors
  • Your Executive team

As your course is unique to your company, we tailor it to the appropriate level and audience relevance. Just tell us your requirements.

How is the Course Delivered?

WeTrain’s Influence and Persuasion course is generally presented as an engaging, interactive and fun one-day program, however, we can tailor the content to present a shorter session for conferences and events.

We aim to deliver training which is completely relevant for your business and your team. That’s why we undertake an initial consultation, where we assess the skill level of your attendees, address your desired outcomes and find out valuable information about your company and its current set-up.

Remember, it’s your course, so you get to decide where it takes place. We are happy to teach WeTrain’s Influence and Persuasion program either from your workplace or at a venue of your choice.

Convenient Training at Your Premises or Off-Site

WeTrain can come to your office if you have the right space and facilities to host your training, or we can talk about off-site venues to conduct your training.

What Are Ideal Course Numbers?

Our courses are typically ‘hands-on’, so we suggest keeping numbers to a minimum of 3 and a maximum of 12 people. This allows our trainer to interact with your entire group yet still have enough time to allow for one-to-one interactions.

If your group exceeds 12, we will happily structure your training program to meet the needs of a larger audience. Please contact us to discuss your requirements.

The WeTrain Advantage—WeTrain’s National Network of Trainers

Catering to all, from single-site businesses to nationwide corporate companies, WeTrain has one of Australia’s largest networks of professional and experienced trainers for corporate communication training programs. Your course will be delivered by a subject expert who is highly practised and has qualified to represent us by attending the WeTrain Institute, our exclusive in-house training program.

Each of our trainers has the minimum qualification of a Certificate 4 in Training and Assessment, as well as many years of industry experience. We guarantee your course will be interesting, engaging and informative, with interactive techniques that encourage accelerated learning.




Some of the Organisations
we have worked with include:

In operation for 25 years, WeTrain has worked with companies from around Australia.

What Our Customers Say

“The RIRDC Rural Women’s Award has enjoyed a two-year long relationship with WeTrain. The Award is a leadership and capacity building initiative and we employ their trainers to teach our Award recipients to present professionally and with confidence. Judeth was our trainer and her workshops are the stand-out workshops of our program, because she empowers people and she offers strategic and practical support and tools. I love the way Judeth practices what she preaches, she puts a lot of work into preparing for her workshops and has an intimate knowledge of our recipients, so ensuring solid connections and maximising the benefits of the learnings. And the results speak for themselves. Our Award recipients have delivered incredibly powerful and moving presentations thanks to Judeth’s efforts”

Edwina Clowes, National Coordinator – RIRDC Rural Women’s Award

“Thank you for delivering a great workshop that gave our staff the feedback, tips and confidence they needed to deliver professional presentations. The workshops were well considered and catered to the different learning styles and experience levels in our different teams. The sessions were enjoyed by all and were very beneficial. I would highly recommend the training”

Santi Burridge, Director, Treysta Wealth Management

How Can We Help With Your Training Needs? Contact WeTrain Today

We are looking forward to working with your organisation providing communication training for your employees.




Your Next Steps