Flexible Live, In-house or virtual training for both large and small groups.


Influence and Persuasion Training

Influence is about more than winning friends! Learn this important skill for better success in business.

Training Overview

Effective influencing and persuasion skills are vital for success in any area of business. Whether you’re trying to persuade your colleagues to adopt a new idea or convince your boss to approve a project, the ability to influence others is key.

This training is designed to equip attendees with the skills and confidence they need to become effective influencers. The aim is not to teach people how to be manipulative but to help them present their ideas clearly and persuasively to achieve positive outcomes.

During the course, participants will learn the art of persuasive communication, including techniques for crafting compelling arguments and delivering them in a convincing way. They’ll also discover how to tailor their messages to different audiences and overcome objections and resistance.

By the end of the training, attendees will have a deeper understanding of how to influence others in a positive way, and they’ll be better equipped to achieve their goals and further their careers.

WeTrain’s style of delivery is interactive, engaging and fun. We encourage participation to make the training dynamic and enjoyable for all attendees.

What You’ll Learn

WeTrain’s Influence and Persuasion course is tailored to meet your company’s unique situation and goals. Each course will vary depending on your circumstances but will likely include some of the following topics and material:

  • Understand the Difference Between Persuasion and Manipulation
  • Apply Push and Pull Techniques to Influence Others
  • Learn Different Techniques for Starting Persuasive Conversations and Presentations
  • Making a persuasive presentation by using the 5 S’s
  • Applying storytelling techniques to be more persuasive
  • How to leverage neuro-linguistic programming to be more influential
  • and more…

The Benefits of Influence And Persuasion Training For You and Your Organisation

Being a good influencer means being able to bring people around to your way of thinking in a way that they feel completely positive about. Having these skills can help you to convince your boss to give you a raise, help you to convince your team to employ the best strategy or to convince that client they are making the right choice by working with your business.

The benefits of Influence and Persuasion training include:

  • More confident staff who are able to use influence to improve business results
  • Increased sales thanks to a team who can leverage persuasion to boost customer numbers
  • Increased customer understanding of your business objectives
  • Use the 5 S’s to Make a Persuasive Presentation
  • Apply Storytelling Techniques to Extend Influence
  • Leverage Concepts of Neuro-Linguistic Programming (NLP) in Everyday Influence and Persuasion

Who Should Attend Influence And Persuasion Training?

Although primarily aimed at your customer service staff, WeTrain’s Influence and Persuasion program is useful for anyone, in any workplace. Our past clients are varied both in their positions and industries. For example, we’ve had frontline staff training alongside their CEOs. Experience and customer feedback have told us that Influence and Persuasion is beneficial threefold: for the attendees, the organisation and ultimately, the customer.

Employees who will find the course content helpful include:

  • Your sales teams and their support staff
  • Customer care team
  • Team leaders, supervisors and managers
  • Your brand ambassadors
  • Press and marketing teams
  • Your admin teams, receptionists, telephonists and public ambassadors
  • Your Executive team

As your course is unique to your company, we tailor it to the appropriate level and audience relevance. Just tell us your requirements.


How is the Course Delivered?

WeTrain’s Influence and Persuasion course is generally presented as an engaging, interactive and fun one-day program; however, we can tailor the content to present a shorter session for conferences and events.

We aim to deliver training that is completely relevant to your business and your team. That’s why we undertake an initial consultation, where we assess the skill level of your attendees, address your desired outcomes and find out valuable information about your company and its current set-up.

Remember, it’s your course, so you get to decide where it takes place. We are happy to deliver WeTrain’s Influence and Persuasion program either from your workplace or virtually online.

Convenient Training At Your Premises or Virtually Online

WeTrain offers the flexibility to conduct training sessions conveniently at your premises or virtually online, ensuring a seamless and accessible learning experience tailored to your needs.

What Are Ideal Course Numbers?

Our courses are typically ‘hands-on’, so we suggest keeping numbers to a minimum of 3 and a maximum of 12 people. This allows our trainer to interact with your entire group yet still have enough time to allow for one-to-one interactions.

If your group exceeds 12, we will happily structure your training program to meet the needs of a larger audience. Please contact us to discuss your requirements.

Why is influence and persuasion important?

Influence and persuasion are essential skills for achieving goals, fostering collaboration, and driving change. Our Influence and Persuasion course provides a framework for mastering these skills, making you more effective in personal and professional interactions.


What is the difference between social influence and persuasion?

Social influence involves changing someone’s behaviour or opinions through social interactions, while persuasion is the art of changing someone’s mind through logical reasoning or emotional appeal. Our Influence and Persuasion course covers both aspects, teaching you when and how to use each effectively.


How can I improve my influence and persuasion skills?

You can improve your skills through practice, active listening, and understanding your audience’s needs and motivations. Our Influence and Persuasion course offers exercises and case studies to help you build these skills, turning you into a more impactful communicator.


Which benefit of communication deals with persuasion and influence?

One of the key benefits of effective communication is the ability to persuade and influence outcomes positively. Our Influence and Persuasion course delves into how mastering these elements can drastically improve your communication prowess.


Why is it important to develop persuasion skills to become better at influencing others as a leader?

Developing persuasion skills is vital for leadership, as it enables you to rally people around a vision, resolve conflicts, and achieve organisational goals. Our Influence and Persuasion course focuses on leadership-specific tactics and strategies for honing these essential skills.

Some of the Organisations
we have worked with include:

In operation for 25 years, WeTrain has worked with companies from around Australia.

What Our Customers Say

“The RIRDC Rural Women’s Award has enjoyed a two-year long relationship with WeTrain. The Award is a leadership and capacity building initiative and we employ their trainers to teach our Award recipients to present professionally and with confidence. Judeth was our trainer and her workshops are the stand-out workshops of our program, because she empowers people and she offers strategic and practical support and tools. I love the way Judeth practices what she preaches, she puts a lot of work into preparing for her workshops and has an intimate knowledge of our recipients, so ensuring solid connections and maximising the benefits of the learnings. And the results speak for themselves. Our Award recipients have delivered incredibly powerful and moving presentations thanks to Judeth’s efforts”

Edwina Clowes, National Coordinator – RIRDC Rural Women’s Award

“Thank you for delivering a great workshop that gave our staff the feedback, tips and confidence they needed to deliver professional presentations. The workshops were well considered and catered to the different learning styles and experience levels in our different teams. The sessions were enjoyed by all and were very beneficial. I would highly recommend the training”

Santi Burridge, Director, Treysta Wealth Management

How Can We Help With Your Training Needs? Contact WeTrain Today

We are looking forward to working with your organisation providing communication training for your employees.




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