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Marketing and Sales Training

Achieve better results from your marketing, no matter what your budget.

Training Overview

Being a small business or having a tight marketing budget doesn’t mean you can’t achieve big things. This workshop will lift the lid on maximising your exposure to a wide audience, using the most up-to-date and cost-effective methods.

Learn creative marketing tactics, discover low-cost and no-cost marketing strategies and find out how to implement them for a tangible return on investment and better brand awareness.

WeTrain’s style of delivery is interactive, engaging and fun. We encourage participation to make the training dynamic and enjoyable for all attendees.

What You’ll Learn

WeTrain’s Marketing and Sales course is tailored to meet your company’s unique situation and goals. Each course will vary depending on your circumstances but will likely include some of the following topics and material:

  • What is really meant by ‘marketing’ and how to recognise current market trends
  • Conducting market research to better know your audience and tailor your marketing to them
  • How marketing can improve your business’s reputation
  • Using mission statements as part of your marketing strategy
  • Marketing successfully at trade shows so your business will be remembered
  • Developing and executing a marketing strategy which suits your organisation
  • Knowing when to say “no” to new business
  • Common advertising myths and why they could impact your marketing efforts
  • Low-cost marketing techniques like networking and leveraging publicity
  • … and more

The Benefits of Marketing and Sales Training For You and Your Organisation

The most effective marketing strategies are constantly changing, with new platforms and techniques coming into play every month.

Keep your marketing team up to date and give them fresh ideas to promote your product to a wider audience.

Companies which participate in Marketing and Sales Training experience:

  • More cost-effective marketing strategies to bring more customers down the ‘lead funnel’
  • Increased brand awareness through better exposure across online and traditional media
  • Higher website traffic resulting in better visibility online
  • More social media followers and more ‘talk’ about your brand
  • Improved possibilities for free media exposure, exposing the business to thousands
  • Increased reputation amongst customers and within your industry
  • Higher sales figures thanks to better brand awareness and wider customer reach
  • Improved retention across the marketing team because of increased results and exposure to new strategies and opportunities

Who Should Attend Marketing and Sales Training?

WeTrain’s Marketing and Sales program is useful for anyone who deals with marketing and sales. Experience and customer feedback have told us that Marketing and Sales is beneficial threefold: for the attendees, the organisation and ultimately, the customer.

Employees who will find the course content helpful include:

  • Your sales teams and their support staff
  • Your brand ambassadors
  • Press and marketing teams
  • Your Executive team

As your course is unique to your company, we tailor it to the appropriate level and audience relevance. Just tell us your requirements.

How is the Course Delivered?

WeTrain’s Marketing and Sales course is generally presented as an engaging, interactive and fun one-day program, however, we can tailor the content to present a shorter session for conferences and events.

We aim to deliver training which is completely relevant for your business and your team. That’s why we undertake an initial consultation, where we assess the skill level of your attendees, address your desired outcomes and find out valuable information about your company and its current set-up.

Remember, it’s your course, so you get to decide where it takes place. We are happy to teach WeTrain’s Marketing and Sales program either from your workplace or at a venue of your choice.


Convenient Training at Your Premises or Off-Site

WeTrain can come to your office if you have the right space and facilities to host your training, or we can talk about off-site venues to conduct your training.

What Are Ideal Course Numbers?

Our courses are typically ‘hands-on’, so we suggest keeping numbers to a minimum of 3 and a maximum of 12 people. This allows our trainer to interact with your entire group yet still have enough time to allow for one-to-one interactions.

If your group exceeds 12, we will happily structure your training program to meet the needs of a larger audience. Please contact us to discuss your requirements.

The WeTrain Advantage—WeTrain’s National Network of Trainers

Catering to all, from single-site businesses to nationwide corporate companies, WeTrain has one of Australia’s largest networks of professional and experienced trainers for corporate communication training programs. Your course will be delivered by a subject expert who is highly practised and has qualified to represent us by attending the WeTrain Institute, our exclusive in-house training program.

Each of our trainers has the minimum qualification of a Certificate 4 in Training and Assessment, as well as many years of industry experience. We guarantee your course will be interesting, engaging and informative, with interactive techniques that encourage accelerated learning.




Some of the Organisations
we have worked with include:

In operation for 25 years, WeTrain has worked with companies from around Australia.

What Our Customers Say

“The RIRDC Rural Women’s Award has enjoyed a two year long relationship with WeTrain. The Award is a leadership and capacity building initiative and we employ their trainers to teach our Award recipients to present professionally and with confidence. Judeth was our trainer and her workshops are the stand out workshops of our program, because she empowers people and she offers strategic and practical support and tools. I love the way Judeth practices what she preaches, she puts alot of work into preparing for her workshops and has an intimiate knowledge of our recipients, so ensuring solid connections and maximising the benefits of the learnings. And the results speak for themselves. Our Award recipients have delivered incredibly powerful and moving presentations thanks to Judeth’s efforts”

Edwina Clowes, National Coordinator – RIRDC Rural Women’s Award

“Thank you for delivering a great workshop that gave our staff the feedback, tips and confidence they needed to deliver professional presentations. The workshops were well considered and catered to the different learning styles and experience levels in our different teams. The sessions were enjoyed by all and were very beneficial. I would highly recommend the training”

Santi Burridge, Director, Treysta Wealth Management

How Can We Help With Your Training Needs? Contact WeTrain Today

We are looking forward to working with your organisation providing communication training for your employees.




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