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Media training


Get the right message heard by thousands and increase positive exposure for your brand

Training Overview

Media exposure can be a blessing and a curse! On the one hand, you can leverage it for incredible free publicity which can bring immeasurable benefits to your business. On the other, negative coverage can be disastrous.

Knowing exactly what to say to the media and how to respond to questions can make a huge difference to the way your business is perceived by the public. This training will cover the right and wrong way to approach a media interview, and remind attendees how to give succinct answers which will give the best impression of your business.

WeTrain’s style of delivery is interactive, engaging and fun. We encourage participation to make the training dynamic and enjoyable for all attendees.

What You’ll Learn

WeTrain’s Dealing with the Media Effectively course is tailored to meet your company’s unique situation and goals. Each course will vary depending on your circumstances but will likely include some of the following topics and material:

  • Key points to remember when dealing with the media in order to stick to your message
  • How to keep the media on your side and present your business in a positive way
  • Perfecting your elevator pitch so the media quickly understands your business objectives and customer benefits
  • Dealing with difficult situations to maintain your good reputation
  • Controlling sound bites which are useful for journalists to use in broadcast and print
  • Speaking persuasively to help the media understand your point of view
  • Media do’s and don’ts to prevent negative coverage
  • Handling nerves and coming across as confident and professional
  • Using vocal variety and tone to become a valuable voice in the media
  • Controlling your body language to give a better impression
  • How to avoid being misquoted by the media
  • Practical practice sessions to give you strategie and confidence
  • and more…

The Benefits of Media Training For You and Your Organisation

If you are aware of how to use the media to your advantage, it can be an excellent tool for publicity. By completing this training, you will be prepared to face the media at any time and in any situation.

Companies which have undertaken Media Training with WeTrain report the following benefits:

  • More free media coverage which will expose your brand to hundreds or even thousands of new customers
  • Better relationships with local journalists who will know to call on you for comment
  • More positive media coverage to improve your business reputation
  • More confidence when dealing with the media so you appear confident and professional
  • Increased customer awareness thanks to your excellent media coverage
  • More sales and clients thanks to being seen on television, online or in print

Who Should Attend Media Training?

WeTrain’s Dealing with the Media Effectively program is useful for anyone who publicly represents your business.

Employees who will find the course content helpful include:

  • Team leaders, supervisors and managers
  • Customer facing staff
  • Executive staff members
  • Your brand ambassadors
  • Press and marketing teams

As your course is unique to your company, we tailor it to the appropriate level and audience relevance. Just tell us your requirements.

How is the Course Delivered?

WeTrain’s Dealing with the Media Effectively course is generally presented as an engaging, interactive and fun one-day program, however we can tailor the content to present a shorter session for conferences and events.

We aim to deliver training which is completely relevant for your business and your team. That’s why we undertake an initial consultation, where we assess the skill level of your attendees, address your desired outcomes and find out valuable information about your company and its current set-up.

Remember, it’s your course, so you get to decide where it takes place. We are happy to teach WeTrain’s Dealing with the Media Effectively program either from your workplace or at a venue of your choice.

Convenient Training at Your Premises or Off-Site

WeTrain can come to your office if you have the right space and facilities to host your training, or we can talk about off-site venues to conduct your training.

What Are Ideal Course Numbers?

Our courses are typically ‘hands-on’, so we suggest keeping numbers to a minimum of 3 and a maximum of 12 people. This allows our trainer to interact with your entire group yet still have enough time to allow for one-to-one interactions.

If your group exceeds 12, we will happily structure your training program to meet the needs of a larger audience. Please contact us to discuss your requirements.

The WeTrain Advantage—WeTrain’s National Network of Trainers

Catering to all, from single-site businesses to nationwide corporate companies, WeTrain has one of Australia’s largest networks of professional and experienced trainers for corporate communication training programs. Your course will be delivered by a subject expert who is highly practised and has qualified to represent us by attending the WeTrain Institute, our exclusive in-house training program.

Each of our trainers has the minimum qualification of a Certificate 4 in Training and Assessment, as well as many years of industry experience. We guarantee your course will be interesting, engaging and informative, with interactive techniques that encourage accelerated learning.




Some of the Organisations
we have worked with include:

In operation for 25 years, WeTrain has worked with companies from around Australia.

What Our Customers Say

“The RIRDC Rural Women’s Award has enjoyed a two year long relationship with WeTrain. The Award is a leadership and capacity building initiative and we employ their trainers to teach our Award recipients to present professionally and with confidence. Judeth was our trainer and her workshops are the stand out workshops of our program, because she empowers people and she offers strategic and practical support and tools. I love the way Judeth practices what she preaches, she puts alot of work into preparing for her workshops and has an intimiate knowledge of our recipients, so ensuring solid connections and maximising the benefits of the learnings. And the results speak for themselves. Our Award recipients have delivered incredibly powerful and moving presentations thanks to Judeth’s efforts”

Edwina Clowes, National Coordinator – RIRDC Rural Women’s Award

“Thank you for delivering a great workshop that gave our staff the feedback, tips and confidence they needed to deliver professional presentations. The workshops were well considered and catered to the different learning styles and experience levels in our different teams. The sessions were enjoyed by all and very beneficial. I would highly recommend the training”

Santi Burridge, Director, Treysta Wealth Management

How Can We Help With Your Training Needs? Contact WeTrain Today

We are looking forward to working with your organisation providing communication training for your employees.




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