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Writing Content For Business

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THIS COURSE PROVIDES CLEAR, IMPACTFUL AND POWERFUL BUSINESS WRITING TRAINING, FOCUSSING ON THE CONTENT YOUR TEM PRODUCES IN THE WORKPLACE

TRAINING OVERVIEW

In all business situations—business-to-business , business-to-client and inter-office—writing is the main form of communication. Does your team continually find their message gets ‘lost in translation’? Are customers constantly in touch because they are confused about how things work? Are the daily missives sent by your team to colleagues, customers, partners and suppliers helping or hindering the growth of your organisation?

The skill of writing well is as important as ever. WeTrain’s Writing Content For Business will ensure that your team’s writing—whether in Newsletters, articles, blog posts, social media posts or any other content—creates a positive and lasting first impression.

The skills and training within the course will help attendees to structure and plan writing, adopt an appropriate tone and use the correct grammar and punctuation.

WeTrain’s style of delivery is interactive, engaging and fun. We encourage participation to make the training dynamic and enjoyable for all attendees.

What You’ll Learn

Like all WeTrain’s courses, our Writing Content For Business course is designed specifically around your individual business needs. This means each course is slightly different but here’s an idea of what it is likely to cover:

WETRAIN’S WRITING CONTENT FOR BUSINESS COURSE COVERS:

  • Think before you write. The steps you need to take before you even begin writing to help achieve the desired results.
  • Delivering your message. How to choose the best approach to get your message across.
  • The fundamental secrets of successfully capturing your reader’s attention and how to put your message across clearly and effectively.
  • Writing for today’s workplace: our common-sense guide will ensure that students adopt the right tone, language and the most efficient way of getting their message across.
  • First impressions count. WeTrain’s course features a checklist to make sure your message creates the right impression and never causes offence.
  • The various types of business communication tools and how to structure each one so your message is clear and effective.
  • Newsletters, articles, blog posts, ebooks, how-to guides, scripts for info videos, manuals, handbooks, social media posts, presentations and more.
  • WeTrain’s guide to acceptable business communication to protect yourself (and your organisation) from any legal action.
  • Confidence building skills for effective business writing and how to avoid hours of wasted time by struggling with ‘writer’s block’.
  • Effective and efficient content creation—the current conventions and acceptable practices.
  • Using a consistent voice for your company.
  • Projecting a professional image and using persuasive language to maximise your communication assets.
  • Applying business writing skills within an immediately actionable plan.

THE BENEFITS OF WRITING CONTENT FOR BUSINESS FOR YOU AND YOUR ORGANISATION

Your staff are some of your company’s greatest assets and are essential in achieving your business goals and targets. To do this, they need to be able to communicate efficiently and effectively with their colleagues, customers, partners and suppliers. WeTrain’s ‘Writing Content For Business’ program will ensure that your team develops and hones skills to improve direct and indirect communication with customers and fellow staff members.

The benefits of taking WeTrain’s course are numerous and specific to each company. However, we commonly receive feedback about these particular benefits:

  • Better communication increases business prospects and improves relationships with new and potential clients.
  • Fine-tuning your team’s business writing will increase productivity rates and reduces time dealing with misunderstandings.
  • Business writing will ensure your first impression counts—each and every time.
  • When equipped with the skills to write quickly and effectively your team will be less frustrated and be able to collaborate more effectively.
  • Attendees will be able to create succinct and compelling internal and external communications

WHO SHOULD ATTEND EVERYDAY BUSINESS WRITING BASICS TRAINING?

The content creators in your team probably write every day. Unfortunately, Business writing is not something that was ever taught in school, or most colleges or universities. Very few people find that writing comes naturally. It’s not surprising to discover that people from all skill levels benefit from WeTrain’s Content Writing For Business program. It’s not unusual to find CEOs on the course alongside frontline team members.

Team members in the following categories are particularly likely to benefit:

  • Staff members who deal directly with customers and the public
  • Teams collaborating on internal projects
  • Any of your sales staff from sales support through to sales professionals
  • Members of your customer service team
  • Your organisation’s ambassadors
  • All members of management and team leaders
  • All members of your executive team

As all our courses are tailor-made for your organisation, we will develop a course to any level and audience. Just let us know your requirements.

HOW IS THE COURSE DELIVERED?

WeTrain’s Writing Content For Business course is generally presented as an engaging, interactive and fun one-day program, however we can tailor the content to present a shorter session for conferences and events.

To ensure your training is relevant to your organisation and circumstances, we undertake an initial consultation, where we assess the skill level of your attendees, address your desired outcomes and find out valuable information about your company and its current set-up.

Remember, it’s your course, so you get to decide where it takes place. We are happy to teach WeTrain’s Writing Content For Business program either from your workplace or a venue of your choice.

CONVENIENT TRAINING AT YOUR PREMISES OR OFF-SITE

WeTrain can come to your office if you have the right space and facilities to host your training, or we can talk about off-site venues to conduct your training.

WHAT ARE IDEAL COURSE NUMBERS?

Our courses are typically ‘hands-on’, so we suggest keeping numbers to a minimum of 3 and a maximum of 12 people. This allows our trainer to interact with your entire team yet still have enough time to allow for one-to-one interactions.

If your group exceeds 12, we will happily structure your training program to meet the needs of a larger audience. Please contact us to discuss your requirements.

The WeTrain Advantage – WeTrain’s National Network of Trainers

Catering from single-site businesses to nationwide corporate companies, WeTrain has one of Australia’s largest networks of professional and experienced trainers. Your course will be delivered by a subject expert who is highly practised and has qualified to represent us by attending the WeTrain Institute, our exclusive in-house training program.

Each of our trainers has the minimum qualification of a Certificate 4 in Training and Assessment, as well as many years of industry experience. We guarantee your course will be interesting, engaging and informative, with interactive techniques that encourage accelerated learning.

FREE CHECKLIST

7 STEPS TO DELIVERING TRAINING YOUR
STAFF WILL LOVE (AND STILL GET RESULTS)

 
 

Some of the Organisations
we have worked with include:

In operation for 24 years, WeTrain has worked with companies from around Australia.

What Our Customers Say

“The RIRDC Rural Women’s Award has enjoyed a two-year long relationship with WeTrain. The Award is a leadership and capacity building initiative and we employ their trainers to teach our Award recipients to present professionally and with confidence. Judeth was our trainer and her workshops are the stand-out workshops of our program, because she empowers people and she offers strategic and practical support and tools. I love the way Judeth practices what she preaches, she puts a lot of work into preparing for her workshops and has an intimate knowledge of our recipients, so ensuring solid connections and maximising the benefits of the learnings. And the results speak for themselves. Our Award recipients have delivered incredibly powerful and moving presentations thanks to Judeth’s efforts”

Edwina Clowes, National Coordinator – RIRDC Rural Women’s Award

“Thank you for delivering a great workshop that gave our staff the feedback, tips and confidence they needed to deliver professional presentations. The workshops were well considered and catered to the different learning styles and experience levels in our different teams. The sessions were enjoyed by all and were very beneficial. I would highly recommend the training”

Santi Burridge, Director, Treysta Wealth Management

How Can We Help With Your Training Needs? Contact WeTrain Today

We are looking forward to working with your organisation.

FREE CHECKLIST

7 STEPS TO DELIVER TRAINING YOUR
STAFF WILL LOVE (AND STILL GET RESULTS)

 
 

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